The voyage carries on long after disembarkation.
With Fidélicarte, your passengers send a real postcard from their cruise to their loved ones — signed by the ship, dated at the port of call, in your brand. Printed and posted in France, as befits an exceptional line.
Ten exceptional days. Then photos nobody will ever see again.
Your passengers live a rare voyage — ports of call, great capes, the art of living on board. Back on land, what remains is photos on a phone and a tale that wears out in two dinners.
The postcard extends the voyage to the people who matter: your passengers' loved ones, who share their tastes and their means — the exact audience of your next cruise.
Three steps, worthy of your brand.
The passenger receives their code
In the cabin or at embarkation: a QR branded with your line, one code per passenger.
The port of call becomes a card
Their photo of the crossing, a note to their loved ones, the ship’s signature. 3 minutes from their phone.
Your line docks in their homes
Printed on 350g paper and posted in France — your brand guidelines on the back, elegance included.
A physical object: a luxury digital can't offer.
How long an ordinary piece of advertising mail stays in a home (Royal Mail MarketReach). A card from a loved one at sea stays for years.
The share of households that display received mail in a dedicated spot (Royal Mail MarketReach). Your ship, displayed in homes that resemble your passengers’.
Media spend. Physical media leaves a stronger emotional imprint than digital (USPS × Temple University studies, 2015 and 2019) — and every card reaches a high-potential household.
Sources: Royal Mail MarketReach, “The Private Life of Mail” (2015); USPS OIG × Temple University, neuroscience studies (2015, 2019).
What changes for your line.
- A premium extension of the on-board experience. A rare touch, consistent with the art of living your passengers paid for.
- High-value word of mouth. With a high-LTV clientele, every loved one reached is worth a lot — and the card lands precisely with them.
- A post-voyage CRM touchpoint. The ideal moment to nurture rebooking and recommendation.
- Printed and posted in France. Short, low-carbon supply chain — aligned with your responsible sailing commitments.
Cruise lines’ frequently asked questions.
What about limited connectivity on board?
The journey adapts: personalisation on board when wifi allows, at the port of call, or after disembarkation via a link sent to the passenger. The card keeps the date and the ship's name — the emotion doesn't expire.
Can cards be sent anywhere in the world?
At launch, Fidélicarte covers France and the European Union: every card is printed and posted in France, with a short, low-carbon supply chain. International delivery will come next.
Will the card respect our brand guidelines?
Yes — that's the heart of the product for a premium brand. The back of the card follows your guidelines, with the ship's signature, and every visual is approved by your teams before anything is sent.
How does a per-ship rollout work?
We usually start with a test on one cruise or a handful of departures: QR codes in cabins or handed out on board, one code per passenger. Setup takes 48 to 72 hours, with no integration into your booking systems.
Start with one test cruise.
A 30-minute demo with your brand guidelines, then a scoped test on one ship or a few departures — visuals approved by your teams, success criteria defined together.
Request a demo