Every visitor leaves with a souvenir. And mails it to your future visitors.
With Fidélicarte, the selfie in front of the big ride becomes a real postcard, sent to the visitor's loved ones — branded with your park, printed and posted in France. The magical day carries on in the letterbox.
The most memorable day of the summer ends up in a 24-hour story.
Your visitors live intense emotions and take dozens of photos… that never leave their phone. By the next day, the day is behind them — and your brand with it.
The postcard turns that emotional peak into a physical object that travels: the family that hasn't visited yet is the one who receives it — people who resemble your visitors. Exactly your audience.
Three steps, built into your visitor journey.
The visitor scans
At the exit of the flagship ride, in the shop or via the ticket: your park’s QR, one code per visit.
The selfie becomes a card
They pick their photo of the day, write a note to their loved ones, and send it in 3 minutes from their phone.
Your park travels
We print on 350g paper and post it in France the same day — your visual universe on the back.
The physical souvenir beats the screen. It's measured.
How long an ordinary piece of advertising mail stays in a home (Royal Mail MarketReach). A personal card sent by a loved one stays for months — often years.
The share of households with a dedicated spot to display the mail they receive (Royal Mail MarketReach). Your mascot, on the fridge of a family that hasn’t visited yet.
Media spend. Neuroscience (USPS × Temple University, 2015 and 2019) shows physical media leaves a stronger imprint than digital — every card reaches a new household without advertising.
Sources: Royal Mail MarketReach, “The Private Life of Mail” (2015); USPS OIG × Temple University, neuroscience studies (2015, 2019).
What changes for your park.
- A family acquisition channel. The card lands with families who resemble your visitors — the most natural targeting there is, with no media spend.
- A souvenir that complements the shop. Personalised by the visitor themselves, offered or sold: an emotional product with no stock and no logistics.
- A post-visit touchpoint. The moment of the card is ideal to trigger a review, a season pass or the next visit.
- Measurable spot by spot. Every QR placement is tracked: you know what converts, where, and when.
Parks’ frequently asked questions.
How does it work with our visitor volumes?
The service is scoped by perimeter: we usually start with one zone, one shop or one event, then expand. Printing and posting are industrialised on our side — your volume isn't a constraint, it's your distribution power.
Where should the QR codes go in the park?
At the emotional peaks: the exit of your flagship ride, the shop, restaurants, the park hotel, the ticket or your app. Each placement is tracked separately, so you can measure what converts best.
Is the card free for the visitor, or sold?
Both models work: offered (a touch that extends the day and drives word of mouth) or sold in the shop or at a kiosk as a souvenir with margin. Many parks test both during the pilot.
What do we see in the dashboard?
Cards sent per day, per touchpoint and per destination, scan-to-send conversion rate, and anonymised aggregates. Everything you need to measure real impact without touching visitors' personal data.
Test on one perimeter, measure, decide.
A 30-minute demo with your visual universe, then a scoped pilot on one zone or one event — capped volumes, success criteria defined together.
Request a demo